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Previous work

Selected Work

Explore selected author and publishing projects demonstrating strategic book positioning, author relations, campaign development, promotional planning, and publishing support.

Case studies

Documented author and editorial projects

Each case study below is a real document prepared for a real project. Open any file to read it in full.

Author campaign • Paid client

Kiki Coto: From First Conversation to a Paid Premium Engagement

Documented author campaign demonstrating professional consultation, book positioning, campaign development, Premium package selection, and paid client engagement.

Author
Edward Avanessy
Book
Kiki Coto
Project representative
Merlin Gabriel
Focus
Consultation, positioning, package selection, campaign preparation

Author relations • Campaign development

Kiki Coto: From First Conversation to a Committed Author Client

A professional case study of the Kiki Coto campaign, showing book positioning, author communication, campaign architecture, creative development and platform guidance.

Author
Edward Avanessy
Book
Kiki Coto
Project representative
Merlin Gabriel
Focus
Positioning, author communication, campaign architecture, creative development

Editorial portfolio • Manuscript review

Editorial Manuscript Assessments

An editorial assessment portfolio presenting three manuscript reviews with development priorities, positioning considerations and a recommended editorial pathway.

Prepared by
Cara Bedick, Commissioning Editor
Documents reviewed
Three manuscript assessments
Focus
Concept, structure, writing quality, audience and editorial pathway
Note
Editorial evaluations only; not a guarantee of publication or sales

Editorial engagement • Anonymised case study

Phased Developmental Editing of a Novel-Length Manuscript

An anonymised case study of a three-phase developmental edit: how the scope was agreed in writing, how each phase was delivered for author approval, and how an author-raised readability problem was verified against the original manuscript and corrected.

Engagement
Three-phase developmental edit, novel-length literary fiction
Client
Identity and manuscript title withheld under our confidentiality policy
Editorial lead
Gabriel Isaac, Editorial Project Lead
Focus
Written scope, phased delivery, author approval, quality control
Note
Editorial process only; no claim of sales, reviews or publishing outcomes

Published standard • How we work

Editorial Process & Client Conduct Standard

The written standard every manuscript engagement follows: agreed scope before work begins, phased delivery with author approval, explained editorial decisions, author authority over the text, confidentiality of unpublished manuscripts, and no promises about commercial outcomes.

Document type
Published working standard
Applies to
Developmental editing, structural editing, manuscript assessment
Confidentiality
No client name, manuscript title, correspondence or payment detail is ever published
Guarantees
The agreed work, to a professional standard — never a sales or ranking promise

What they show

Professional work, documented in full

These documents are portfolio samples. They record the consultation, the positioning decisions and the editorial reasoning behind each project.

Author relations

How a first enquiry becomes a defined, agreed engagement through clear answers and written scope.

Book positioning

The reader-facing angle of a title, and how that angle shapes campaign and promotional decisions.

Editorial judgement

Manuscript assessment covering concept, structure, writing quality, audience and development priorities.

Method

How an engagement is run

The same sequence applies to every project, whether the work is promotional, editorial or distribution focused.

    Step one

    Consultation

    We read the material, ask what the author wants answered, and define the work in writing.

    Step two

    Positioning

    We identify the reader-facing angle of the book so any promotion has a reason to exist.

    Step three

    Campaign development

    Deliverables are defined and prepared rather than promised as undefined advertising.

    Step four

    Documentation

    The engagement is recorded so the author can see exactly what was agreed and delivered.

Standards

What we do not publish

Our portfolio is deliberately conservative about what it claims.

  • No guaranteed sales, rankings or awards.
  • No invented client numbers or testimonials.
  • No private banking, payment-routing or personal contact details.
  • No rewriting of a client document after it has been prepared.

Questions

About these case studies

Are these documents the originals?

Yes. Each case study is published exactly as prepared, in its original PDF form. Private contact details, banking information and payment-routing details were excluded before publication.

Do the case studies promise sales results?

No. They document the professional work carried out — consultation, positioning, campaign development and editorial assessment. They make no claim of guaranteed sales, awards or bestseller status.

Can I request a similar engagement?

Yes. Send your manuscript details through the contact page and we will reply with an honest assessment of the work involved before any package is discussed.

Prefer to see how a live project is tracked? Visit our projects page.

Next step

Discuss a project of your own

Send your book details and the outcome you have in mind. We reply with a written assessment of the work involved.